Tried both:

 

 <%= strPageContent %>

 

and 

 

 <%# strPageContent %> 

 

to no avail. Still just getting 'cms_pages' output on my page, which is the name of the table, instead of the actual table field content which should be '<div><img alt="" src="http://cutesoft.net/uploads/CLC Logo 1.gif" width="125" height="99" /></div><div>This is an image! <br /></div>'.