>>Can I Insert Text and Images as <DIV> layers?
You can create a <DIV> layer first and insert the Text and Images to the above layer.
>>Also, I would like to be able to allow the administrator rights to insert a background image and the user right not to be able to change/delete the background image. Is this possible?
It's possible.
For the non-admin users, you can set DisableItemList="DocumentPropertyPage"
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