Nike contract signed with Chile Football Association for
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eight years, worth $ 7 million per year. During the negotiations, but also by Adidas, and other brands of Dema impact, imagine, if eventually replaced Adidas signed with the Chilean team, then Nike football market position in South America would be a huge threat. Competition for national resources, Adidas and Nike hard to compete with, to the club resource still refused to give. In Argentina's domestic league, even if not as good as Boca Juniors and River Plate had so invincible that year,
but the duel between the two continues to be one of the most eye-catching Pampas plateau showdown, just as the players who wear the shirt brand Like the tip-to-head. Boca Juniors and River Plate between Nike and Adidas and has maintained a long relationship. Boca Juniors contract with Nike worth $ 8 million per year to reach this figure
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of course can not be compared with many European giants of the price tag, but in the South American market is already considerable. But Adidas this month completed a contract with River Plate, the new contract continued until 2021, the average annual value of nearly ten million US dollars. On Jiqiangkaida Club World Cup, played in the riverbed will represent South America, which Adidas brings additional international exposure opportunities. In addition to the riverbed, Adidas hands there Newell's Old Boys, Flamengo, Fluminense and other teams. Nike to be outdone, San Lorenzo, Corinthians, the Brazilian international also in their own camp. Competition for the South American
market is of great significance for both sides. Last year, Adidas in the North American market was beyond Dema, the only one to become a regional sales
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decline. By contrast, in the Latin American region has achieved a 19% increase, which is the main contribution comes from Mexico and South American markets. Nike also ushered in the outbreak last year, in addition to the North American market position no shake, to South America, led by the same eye-catching performance in emerging markets, sales second only to North America and Western Europe. All this naturally has a leading role in the World Cup, but also reflects the market potential in South America from the side. There is also a data, in 2013, Venezuela and Argentina are the world's two fastest-growing sportswear market, while Brazil is the largest market throughout Latin America. According to professional institutions predict that Latin America's sportswear market in 2018 will continue to grow 28 percent, the growth rate
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is still highest in the world. This will undoubtedly multiply as Adidas, Nike, sports brand confidence. Football as the first movement of
this piece of land on the
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South, mastered the entire movement lifeline. Rio Olympic Games next year will bring another wave of inevitable climax, Nike and Adidas to compete in this market will become more intense. Nike shoes in the retro
aspect Zaidufali for Air Max 1 Ultra Essential Air Huarache Utility and
add on "Reflective Safari" color, will go on sale next year. Selection beautiful combination of green lake side and a little mustard yellow, with white mesh, Safari striking pattern, reflective material and white ink spot in the end show.